You and your team have worked hard to put together your best race event yet. All your ducks are in a row, and you’re having a record year with sponsorships. The next step? Getting people signed up! Continue reading
Category Archives: Promotion
Do you ever read stories about other races and wonder, “How’d they get the reporter to write about them?” The key to many of these editorial mentions is having a great story worth writing about. And every race has a great story, you just have to dig deep enough and find it! Continue reading
How to Schedule Your Social Media Posts *TEMPLATE*
As a race director, do you often keep a running list of all of the cool things you would like to share on social media about your race…in your head? Don’t worry, you’re not alone. With everything that you have to keep up with on a daily basis, it can be hard to take a second to come up with a good message and post when the moment strikes. Continue reading